Lululemon – the “Holy Grail” of yoga wear, is opening their first retail store in IFC, Hong Kong today. (Just to clarify the ones in Soho, Causeway Bay etc. were called showrooms and the store hours may not satisfy most of the “work” people) the new store will be a real store right in the heart of Central across the big “FRUIT” computer store (you know which one… )
What does Lululemon means?
The found of Lululemon, Chip Wilson, took the name ‘Lululemon’ because he thinks Japanese people can’t say the letter ‘L.’
In 2009, he wrote, It was thought that a Japanese marketing firm would not try to create a North American sounding brand with the letter “L” because the sound does not exist in Japanese phonetics. By including an “L” in the name it was thought the Japanese consumer would find the name innately North American and authentic.
In essence, the name “lululemon” has no roots and means nothing other than it has 3 “L’s” in it. Nothing more and nothing less.
What made Lululemon famous?
Lululemon signature yoga pants – Wunder Unders, are made of a trademark fabric called Luon. In fact Luon is a primary fabric found in most of Lululemon’s performance wear, from pants to tops to headbands.
Luon, which is trademarked by the brand, is 86 percent nylon and 14 percent Lycra. It’s an important part of Lululemon’s secret sauce.
So, what’s so special about it? Why are customers willing to fork out $98 for a pair of luon yoga pants? To start, the fabric is preshrunk, stretchy, and wicks away moisture from your body when you sweat. The Lycra ensures that the fabric will never “stretch or bag out,” while the nylon provides coverage. They are so durable they remain the same shape even after years and absolutely will not see through in any yoga pose you do.
So back to my post.
I am a huge Lululemon fan. Even the athletic/yoga wear industry has boomed over the last 2 years Lululemon is still, as they claimed – The “Hold Grail” of Yoga wear. I cannot tell you how much Lulu gear I own. I probably have every other color of the Wunder Under Pants, tons of Power Y tank, and my favourite Free to be bras in any color you can imagine.
Wunder Under Pants
The Lululemon leggings are tight and make your legs look slim, and they are super stretchy but not see through. You can go into any pose and shape without worrying showing what is underneath. And more importantly, they are not slippery. They are my NO. 1 go to pants when I go to a challenging yoga practice.
Best low impact bras
I love the Lululemon bras. They are soft, really pretty designs and they hold you probably without giving too much restrictions to move. My favorite is the free to be bra, although recently I am very hooked to the Free to be wild bra.
I am so excited that the first retail store in Hong Kong is opening today! And tonight as a celebration there will be a community yoga class at Central Pier 10 lead by Lululemon Ambassador, Victor Chau. I will be one of the Teaching Assistant. We are expecting hundreds of people gathering together for a beautiful sunset practice overlooking the harbour. Details please see the following link:
Come and celebrate. Bring your family and friends. And don’t forget to visit the store!
*** Information about history of Lululemon from Business Insider.